How Businesses Can Expand Their Potential Client Base

Businesses need to get more clients in order to grow, but trying to gain and retain those clients is easier said than done. Luckily, you can try out these tips to help you expand your potential client base.

Offer Many Payment Methods

Firstly, you need to make sure that it is easy, convenient, and accessible for customers and potential customers to pay for your products or services. Start with the basics, especially if you have a physical location: get a card reader and offer options for bank transfers. Next, you need to offer them secure payment methods to transfer you money online. Some popular options as payment methods include PayPal, First Payment Provider, Venmo, Stripe, etc.


Some old-fashioned methods will never go out of style. Networking will likely be a crucial part of growing a business and gaining more clients, so using word of mouth and connecting with other people in real life and online is a great way to spread the word of your business. Make sure you make your business sound interesting; state what their business can do for them and why they should choose your business over your competitors (without directly comparing yourself to other businesses).

An image of a man making a purchase with a credit card.


Referrals are an efficient way to encourage your customers to spread the word about your business; what’s great about this method is that your referrals are excellent because people like to hear about products and service straight from the customers. It feels more real and authentic. Make sure you offer incentives to your customers to make referrals. For instance, you can offer discounts, free shipping, samples, a bonus item, etc. for a certain amount of referrals that they make, given that their referral purchases something from you.

Incentives for New Customers

Similar to referrals, you should make it appealing for your new customers as well. For instance, you can offer a big discount or a freebie for their first purchase. You could also offer a free trial, depending on what your business is, to new customers to let them test out your product or service before they purchase it. This allows customers to get the experience of what your business has to offer before investing any money into it.

Enhance Your Website

Most customers do their research about businesses before they make a purchase, especially since the internet is so easy to access. Therefore, you need to set up a good website to impress your customers. It is worth paying someone to make you a straightforward yet pleasing website for your customers to browse to learn more about your business and what you offer.

Share Reviews

Encourage your past customers to write reviews about you, and you can post them on your website. Reviews are an excellent way to entice new customers to purchase from you. Make sure you try to link out your website, social media, and location to certain review sites to make it easy for people to find you.

Growing your business does not have to be impossible. You can try out the methods listed above to help expand your client base.